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Burki + HubSpot

Voice AI agents native to your HubSpot workflows.

HubSpot is the most common CRM among the SMB and mid-market segments where voice AI ROI is highest. Burki integrates via HubSpot's OAuth + Webhooks API — calls are triggered from HubSpot workflows, recorded against the contact timeline, and the structured outcome (booked, not interested, callback) updates the deal stage automatically.

Why connect HubSpot to Burki?

A voice AI assistant is only useful when it can connect to the rest of your stack. The HubSpot integration helps Burki fit into the systems your team already uses for calling, transcription, reasoning, speech, routing, or customer data. That means the assistant can move from a demo into a production workflow without forcing you to replace your existing tools.

Burki keeps the integration flexible. You can run one assistant with HubSpot, pair it with other providers for a full voice pipeline, and change providers later if your cost, latency, coverage, or quality requirements change. This is especially useful for teams that need different settings per assistant, region, campaign, or customer segment.

The result is a voice agent that is easier to operate: fewer hard-coded assumptions, clearer provider boundaries, and a pricing model that separates Burki's platform fee from the third-party services you already trust.

What you get with Burki + HubSpot

  • Trigger outbound calls from HubSpot workflows (form submission, lifecycle stage, scheduled)
  • Automatic call logging on the contact timeline with transcript and recording
  • Deal stage automation based on call outcome (booked, qualified, dead)
  • OAuth-based install — no API keys to manage manually
  • Subscription-line sync for usage-based billing flows

When to choose HubSpot

Choose this integration if you run HubSpot for marketing, sales, or service. Especially valuable for inbound funnels where speed-to-lead matters — Burki can call within seconds of a form submission. If your CRM is Salesforce, see the Salesforce integration.

How to configure

# In Burki dashboard:
# Integrations -> Add CRM -> HubSpot
# Click "Install on HubSpot" -> OAuth flow.

# In HubSpot:
# Workflows -> New Workflow -> "Webhook" action
# URL: https://api.burki.dev/webhooks/hubspot/{portal_id}/call
# Body: {"contact_id": "{{contact.hs_object_id}}"}

For full setup, see the docs.

Pricing

Burki: $0.03/min platform fee + provider passthrough. HubSpot: your existing plan. Free tier of HubSpot supports the integration; no Sales Hub Enterprise required.

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